Today, I am blessed to have here with me Michael Brandt. He is the co-founder and CEO of H.V.M.N.  Michael is an avid triathlete and marathoner (2:42 PR). Prior to starting H.V.M.N., he received his BS in Computer Science & Design at Stanford, was a Product Manager at Google, and Adjunct Professor at the Academy of Art in SF. He has always been a leader, and lifelong student, in designing products for new and emerging needs. In this episode, Michael talks about how he got involved in the biohacking space, and the inspiration behind H.V.M.N. Michael explains why Americans can significantly benefit from a ketogenic lifestyle and how exogenous ketones can fit into your diet. H.V.M.N. is a drinkable ketone; Michael describes how their products differ from their competition. Tune in as we chat about MCT powder, biohacks, and who should be careful about taking exogenous ketones.  Get your HVMN products here: https://hvmn.com/?rfsn=6500737.21298f use the coupon code KETOKAMP for 10% off your entire order. Get Keto Flex on Audible for Free (New Customers Only): https://adbl.co/36d6A24 Get Keto Flex on Audible here for current customers: https://adbl.co/3699lBm This episode originally aired in April 2022. / / E P I S O D E   S P ON S O R S  PureForm Omega Plant Based Oils (Best Alternative to Fish Oil): http://www.purelifescience.com Use ben4 for $4.00 off. Good Idea Functional Sparkling Water Drinks. Visit http://www.goodidea.us and use the coupon code BEN at checkout. Text me the words "Podcast" +1 (786) 364-5002 to be added to my contacts list.  [00:40] How Michael Got Involved In The Biohacking Space  When the keto diet started to take off, Michael wanted to figure out how ketones could be made. In 2017, Michael and his business partner launched their first ketone drink. Luckily, their first big customer was the United States Department of Defense.  It’s important to know that drinking a ketone is not the same as doing a ketogenic diet. There’s a lot of research going on, and it’s an exciting time for ketones!  [04:10] Why You May Benefit From A Ketogenic Lifestyle  COVID highlighted the metabolic dysfunction that is going on in society.  If you have a less metabolically healthy profile, you're more susceptible to COVID. There’s an even bigger pandemic than COVID; it’s metabolic health. 88% of Americans are metabolically unhealthy.  All Americans can benefit from a ketogenic lifestyle because it can help improve their metabolic health.  [07:20] What Makes H.V.M.N. Different From Other Companies  A lot of brands are making great products that include exogenous ketones.  H.V.M.N. does not include any seed oils.  Their whole breakthrough was making a natural pure ketone that doesn't have salt. The ketones go directly to blood BHB and elevate your blood ketone levels. The Department of Defense was interested because they have been researching ketones since the early 2000s.  H.V.M.N. has made the most effective ketone delivery mechanism.  Overall, it works better than ketone salts. [15:35] Why You May Want To Avoid Exogenous Ketones  If you have any liver issues, then avoid exogenous ketones.  There are calories in ketones. Ketones will temporarily slow down your body’s rate of producing its own ketones from fat.  So, if your goal is fasting with zero calories, you may want to avoid exogenous ketones.  You want to use exogenous ketones in conjunction with other metabolically healthy exercises.  You shouldn’t have exogenous ketones on top of a bad diet.  [31:10] Some Biohacks To Try While Using Ketone-IQ Ketone-IQ™️ is a drinkable ketone designed to be taken daily to support mental clarity, athletic performance, and metabolic health. Check it out here: https://hvmn.com/?rfsn=6500737.21298f use the coupon code KETOKAMP for 10% off your entire order. Ketone-IQ can be a source of energy while doing a ketogenic lifestyle. If you are feeling sluggish, Ketone-IQ can help you immensely.  Athletes are using Ketone-IQ to improve performa