Michael Brandt is a biohacker, entrepreneur, and Co-Founder/CEO of H.V.M.N. In this episode of the Fit2Fat2Fit Experience, Drew and Michael chat about Michael’s background as an athlete, product manager at Youtube, Professor of Brand Strategy, and ultimately his journey into entrepreneurship. They also discuss the founding of H.V.M.N., the evolution of ketone esters, and how they are working to bring this incredible nutrition technology to the masses. If you have ever wondered how ketone esters could supercharge your brain and body, then you don’t want to miss this episode!   HIGHLIGHTS:   [04:02] Michael’s background in running, why he loves it, and how he stumbled into the role of co-founding and becoming the CEO of H.V.M.N.   [11:55] Why endurance runners are adopting the ketogenic diet in order to promote metabolic flexibility, and the story behind how H.V.M.N. was founded.    [24:09] Why ketone esters were historically so expensive, Michael’s experience on Shark Tank, and how ketone esters may be utilized by everyday people in the future.   [33:05] The process of building H.V.M.N., the difficulty of scaling a start-up with a widely unknown product, and how Michael incorporates Ketone I.Q. in his daily life.   [39:20] How ketone esters have been shown to improve sleep and recovery, and other unique uses for ketone esters.   SPONSORS:   H.V.M.N. — Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use the code “fit2fat2fit” at checkout for 10% off of your order!   Dry Farm Wines — You can have alcohol on the ketogenic diet. Use this link for a bottle of wine for $.01 with any order.   SHOW LINKS:   @bdm_runner on all socials! @hvmn Take the Fit2Fat2Fit Podcast Listener Survey Fit2Fat2Fit on Facebook  @Fit2Fat2Fit on Instagram Fit2Fat2Fit Book  Keto School Program Complete Keto Book Email Drew: info@fit2fat2fit.com