Tiffany O’Donnell talks to Sara Castillo & Katie Castillo-Wilson who are the founders of TapOnIt- a leader in text message marketing. Their proprietary SaaS (software as a service) Text Marketing Platform is used across the country by businesses of all sizes to build, grow, retain, engage, and even monetize databases of users that have opted-in to receive content from them via text. Whether the platform is used for marketing, sales, internal operations, or customer service, TapOnIt's best-in-class solution helps its clients reach their goals. In January 2018, Gannett, a leader in local media, invested $2M in TapOnIt to accelerate its growth. The team operates out of its office in Davenport, Iowa.On today's episode, Sara and Katie talk about lessons that they have learned and what it's like to start a tech business in Iowa.Follow Women Lead Change on Facebook, Instagram and LinkedIn and visit wlcglobal.org for more information. Own It! from Women Lead Change is sponsored by Mount Mercy University. Support the show