Your main goal as a thought leader is to get your insights into the world.   But if your communication doesn't live up to its message, then your thought leadership will gather dust on a shelf  To offer insights that elevate your communication, I’ve invited Emmy Award winning Journalist Jane Hanson to join me for today's podcast. In addition to being a journalist, Jane is a coach with thirty years of helping people communicate more clearly, more efficiently, and with greater panache. Jane shares a recent study that revealed the average American has an eight second attention span. Eight seconds! That means thought leaders have to be able to take advantage of a tiny flicker of time to communicate ideas quickly and clearly. Often, thought leaders are better at communicating in a single medium. However, to be successful, you'll need to master many different mediums - because different audiences have different preferences! Jane shares great advice for learning new mediums, and offers elements to strengthen your message in any form. Jane shares why thought leaders should follow in the footsteps of comedians, rehearsing their material over and over, working on timing, inflection, and nuance. If you are deeply familiar with your strongest talking points, speaking in front of crowds will become easier, and your speeches will appear more natural. Plus, we learn how to get personal with an audience by mingling and getting to know them before an event, adding touches that make your keynote feel tailor-made for that audience. Jane shares so much advice for becoming a better communicator. You are going to want to listen to the episode, read the transcript, and take notes!   Three Key Takeaways: * Good communication is the heart and soul of thought leadership. * Tailor your message to the audience to increase clarity and impact. * Strife to deliver your ideas with passion, confidence, and comfort.