Tom Schwab is the Chief Evangelist Officer and Founder of Interview Valet, which helps hosts find great guests for their podcast.   He is also the author of PODCAST GUEST PROFIT which gives step-by-step systems from taking your podcast from obscure to acclaimed! With more than 2.1 million podcasts out there you are probably curious as to how to get yours heard.  Tom gives us strategies for getting the most out of your podcast, how to hit the right audience, and why big numbers don’t need to be a priority. In addition, we discuss the pros of being a guest on the bevy of podcasts that exist.  Tom explains why you should try being a guest 20 or 30 times before starting your own.  Then he breaks down why being a guest might be better for some than putting in the time and money to become a host of their own show. If you chose to be a guest you’ll want to hear the advice Tom has for ensuring you maximize the potential of your appearance.  Tom compares being a podcast guest to being invited to the host’s home for dinner. If you have a podcast this episode will help you reach new heights.  If you want to be a guest it will make sure you don’t arrive empty-handed. Three Key Takeaways: When producing a thought leadership podcast hitting the right audience is more important than hitting a large audience. If you are going to be a guest on a thought leadership podcast ensure you research the host and their audiences before you sign on. The greatest benefit of being a host or guest of a thought leadership podcast is the relationship you can build.