You've been invited as a guest on a podcast! How exciting! But... what now? What should you say, and how do you use this opportunity to shine a spotlight on your best ideas?   Our guest today is Dana Lindahl, the Founder and CEO of Legendary Podcasts, an agency that helps clients get booked on podcasts, so they can increase their visibility, brand, and legacy! Being a guest on a podcast can be of tremendous benefit to your thought leadership.  Dana explains how most clients are seeking to increase their exposure, create brand awareness, and generate leads.  Many believe being on a podcast with a larger audience is the way to do this but Dana clarifies why a smaller audience is the one that needs to hear your message the most can have more impact. Getting booked on a podcast often means doing a quick call beforehand to ensure what the guest has to offer fits the needs of the host's show. We discover how a shockingly low number of potential guests have taken the time to listen to the show they are seeking to be on.  Dana tells us why this is a critical mistake that can lead to the guest being passed over.  The host/guest relationship needs to be a mutual one where the guest is providing valuable information to the host’s audience.  If both ends are not getting something out of the interview it might not be the right fit. Finally, Dana takes us beyond the podcast interview to the benefits that can blossom afterward.  A guest appearance is more than a way to reach a larger audience it is a unique networking opportunity where the host and guest can find further ways to work together, share their network, and help each other.  However, if only one side is doing the work the relationship will fail leading to missed opportunities. If you are looking to be a guest on podcasts, you’ll want to check out this link where Dana has collected valuable information you can put to use in your quest to become a legendary guest! Three Key Takeaways: * A podcast that directly speaks to the audience you want to reach most is more powerful than a larger more general audience. *  When seeking to be a guest on a podcast research both the show and the host. Listen to the previous episode to identify how you can provide value to their audience. * The value of a podcast doesn’t have to be one-and-done.  The episode can be repurposed into blog posts, infographics, and sound bites continuing to provide content for weeks.