22 min listen
Leveraging Thought Leadership | Jonah Berger| 227
Leveraging Thought Leadership | Jonah Berger| 227
ratings:
Length:
20 minutes
Released:
Jun 4, 2020
Format:
Podcast episode
Description
Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don’t want to miss. Three Key Takeaways: · How Thought Leaders can position themselves for better bookings with speaker bureaus. · Why Thought Leaders need to understand the purpose of their book in order to get the most out of it. · What Thought Leaders can learn by working in different industries that push your boundaries.
Released:
Jun 4, 2020
Format:
Podcast episode
Titles in the series (100)
Leveraging Thought Leadership With Peter Winick - Episode 1 - Chester Elton: In our inaugural episode of Leveraging Thought Leadership, Peter Winick and Chester Elton, acclaimed speaker, co-founder of The Culture Works, and New York Times bestselling author of The Carrot Principle and the The Best Team Wins explore the impact... by Leveraging Thought Leadership