Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it’s much more apparent, and often we see how others are affected, but not how we are. What’s important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We’re are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation. Highlights - Impact of social influence Being optimally distinct How others activate our decisions Potential value of repetition The surprising effect of mimicry   Resources Grammarly: Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.  Guest Contact - Website Twitter  Facebook  Books Invisible Influence: The Hidden Forces that Shape Behavior  Contagious: Why Things Catch On  Mentions - “Do what you love and love what you do.” Ray Bradbury Brain Games  Simon Sinek  Gift:   Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.