The average business book sells less than 2000 copies in its lifespan, with that in mind, would you want to invest thousands of dollars and hundreds of hours into getting one to market? What purpose could the book serve that makes it all worth it? Michael Bungay Stanier is the founder of Box of Crayons, Canadian Coach of the Year, and author of the self-published books The Coaching Habit and The Advice Trap that have collectively sold more than 700,00 copies! Michael has recently stepped away from the CEO role at Box of Crayons and shares the experience of handing his company over to a new CEO.  Peter asks about the pains of making that step and the positive outcomes from it. With Michael having two hugely successful self-published books on the market we had to ask him about the secret sauce to that accomplishment. Michael walks us through writing, publishing, and most importantly marketing his books and why you have to commit to the long game. If you want to play the long game get TLL on your team and we will help you create a long-lasting successful book campaign.