Is direct mail dead? Or is it alive and thriving? Find out why Chris Holthouser Vice President and Director of Design at Outdoor Craftsmen in Boulder County, Colorado is increasing his budget for direct mail postcards during a recession, including:How he's using precise targeting to get in front of their Hell Yes CustomersThe postcard strategy he is using to keep the company top of mindIdeas and strategies for effective direct mail marketingSee full transcript at: https://landscapersguide.com/how-direct-mail-can-help-you-target-your-hell-yes-customer/ More episodes, videos, show transcripts at http://www.landscapersguide.com/podcast/Go to landscapersguide.com/toolbox to learn how we do direct mail at Ramblin Jackson.