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Envisioning Green: Building Success Through Strategic Downsizing and Goal Setting

Envisioning Green: Building Success Through Strategic Downsizing and Goal Setting

FromThe Landscaper's Guide to Modern Sales & Marketing


Envisioning Green: Building Success Through Strategic Downsizing and Goal Setting

FromThe Landscaper's Guide to Modern Sales & Marketing

ratings:
Length:
32 minutes
Released:
Apr 12, 2024
Format:
Podcast episode

Description

In this episode, host Jack Jostes is joined by Steven & Erika Johns, owners of Envisioning Green, where they discuss how they've streamlined operations while maintaining a positive work-life balance through the power of goal setting and intentional scaling.They share their firsthand experience on making the tough calls to trim services and redefine their landscape business to focus on their ideal clients and provide exceptional customer service to see measurable results.Listen to the full episode to learn:The strategic process behind setting impactful goals that align with a leaner operational model, driving Envisioning Green toward more growth and profitability.How Envisioning Green successfully scaled their business by transitioning from maintenance services to offering specialized, high-quality outdoor living design and construction projects.The benefits and challenges of making tough decisions to eliminate certain departments, ultimately enhancing their team dynamics & operational efficiency.Show Notes:Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/Tell us where to send your beef jerky: https://landscapersguide.com/toolboxCheck out Envisioning Green’s website: https://envisioninggreen.comConnect with Steven & Erika Johns: erika.johns@envisioninggreen.com, steven.johns@envisioninggreen.com 
Released:
Apr 12, 2024
Format:
Podcast episode

Titles in the series (100)

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.