In today’s episode, Jack Jostes sits down with Cycle CPA owners Joe & Carla Policastro to discuss why accurate cash flow numbers aren't a luxury, but a necessity for landscape companies. They covered how to make critical investments in financial processes and software before scaling with staff, the art of balancing a marketing budget that fuels aggressive growth, and how to successfully prepare for those winter cash flow dips. Listen to the full episode to hear: The repercussions of outdated books, leading to strained cash flow during slower seasons and how to prepare ahead of time.The financial mistakes landscape companies make, particularly regarding overhead and premature hiring in administrative roles.The intricacies of asset tracking and tools to maintain an error-free balance sheet and how aggressive budgeting can translate to more high-quality leads.Show Notes:Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/Tell us where to send your beef jerky: https://landscapersguide.com/toolboxSchedule your free 15-minute Marketing Brainstorm: https://landscapersguide.com/brainstormCheck out Cycle CPA: https://cyclecpa.comJoin the Landscape Accountant Facebook Group: https://www.facebook.com/groups/836208890158209