#003 - Yes, 90% Close Rate -- on projects you want. We all know landscape lighting is super high profit margin. But customers never want to pay "extra" for it... because you're positioning it the wrong way! Listen to this interview with Landscape Lighting Bible author and Lifetime Lighting Systems CEO Nate Mullen who shares: The key mistakes most contractors make when selling lighting that blows the dealHow to plant the seed for a future lighting upsell during your initial installationAnd the proven sales process he’s perfected over the last 30 years that you can start implementing right away to sell more lights WITHOUT getting the “well how many lighting fixtures are in your bid” objection More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/