In this week’s podcast episode, Jack Jostes interviews Jeremy Macliver, a certified EOS implementer and owner of Disruptor Group, to discuss practical strategies for landscape companies to boost net profit. Macliver provides actionable insights on tracking conversion rates and key metrics, and offers valuable guidance for landscape businesses who want to optimize their profitability in 2024. Listen to the full episode to learn: The concept of "ghost profit" and its impact on profit and loss statements.The importance of focusing on actual dollars in profit analysisPractical strategies for tracking conversion rates of leads to estimates and leads to salesKey numbers crucial for every landscape company, including marketing spend to leads and lead to sales conversion ratesShow Notes:Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/Tell us where to send your beef jerky: https://landscapersguide.com/toolboxCheck out the Disruptor Group: https://www.disruptorgroup.com/