One of the biggest mistakes I see on websites is putting up an entire page about your pricing. Why focus the conversation on the scariest thing you do for your clients (that is, take money from them)?!!
Instead you should feature all your amazing services. And in this episode, I sit down with my wife and our head copywriter, Katy Taylor Jacobson, to break down:
- Why pricing pages kill inquiries
- What goes into a solid services page
- What names work and don’t work on the main navigation
- Whether or not to include an FAQ on your website
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Enjoy the listen today!