6 min listen
Are you selling the "what" or the "why"?
Are you selling the "what" or the "why"?
ratings:
Length:
10 minutes
Released:
Jul 28, 2021
Format:
Podcast episode
Description
One question I get asked over and over in my consulting and sales training is how to stand out and show how you’re different than your competitors. However, when I dig into how you’re presenting yourselves, I see a lot of the same things. You’re selling ‘what’ you do and not ‘why’ they should hire you. Very often I can take someone’s web page or marketing piece, remove that company’s name and replace it with a competitor’s, and that competitor can fulfill everything written. So, want to know how to sell your ‘why’? Listen to this 10-minute episode and find out.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com My new book: “Stop Selling and Help Them Buy Weddings & Events” is out now!It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!Paperback:
Released:
Jul 28, 2021
Format:
Podcast episode
Titles in the series (100)
Welcome to the Wedding Business Solutions Podcast by Wedding Business Solutions