When I’m consulting with venues and caterers, just like you, we’re usually talking about ways to improve their sales and profits. Whether it’s their pricing (packages vs a-la-carte), websites or having better tours, we can always find some improvements. What about the ‘hidden profits’? Those are when you can make more money without selling any more than you are now. Imagine if you could make 10% more profit without making even one more sale. Are you curious? If you’re doing catering for weddings and events, you’re sitting on hidden profits that are yours for the taking. For this episode I’ve invited my friend Trip Wheeler, from SB Value, to share these ideas from his years of helping caterers like you. Listen to this 16-minute episode and find out how.About Trip Wheeler and SB ValueBio: I worked in sports for 20 years helping F500 companies understand how to use sports to grow their sales.  Some of my clients included VISA, Proctor and Gamble, Gillette, Miller, Coleman, Lowe's, AT&T.  In 2008 I gathered 400 sporting facilities together to create leverage and buy better.  That's where I found Premier.  After that we just represent the GPO side of the business because it's such a good idea.  About SB Value: We have amassed 23,000 customers with a combined food spend of $7B. We use this leverage to negotiate better prices for our clients than any single client could get on their own.  There is no cost to join.  We get paid by the manufacturers for bringing them so much leverage.  You buy what you want. Can get out at any time. You just spend less on your food which increases your profit with no effort. Contact Trip WheelerE: trip@wegrowvalue.comP: 704.904.9000www.WeGrowValue.com  - see how much your catering company can saveIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com My new book: “Stop Selling and Help Them Buy Weddings & Events” is out now!It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!Paperback: