Sam Horn – Does your business POP? After reading Sam Horn’s book “POP”, I just had to have her on to talk about how you can make your business stand out from the crowd. We talked about how the first 60 seconds can make or break your business. Sam also shared how to use AIR – Alliteration, Iambic and Rhyme when choosing a name for a business, product or service. She’s a great story-teller. Listen to this new episode and hear how you can use POP – Purposeful, Original, Pithy – to help your business stand out. About Sam Horn Sam Horn is the Founder/CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books - including POP!, Tongue Fu! and Talking on Eggshells - have been featured in New York Times, on NPR, and presented to hundreds of organizations including Intel, Accenture, Oracle and ASAE.  Perhaps, most importantly, Sam is known for her ability to help people "connect dots forward" to produce one-of-a-kind brands, books, businesses and presentations that scale their impact - for good. https://www.facebook.com/SamHornPOP/ https://www.instagram.com/samhornintrigue/ https://www.linkedin.com/in/samhorn/ https://twitter.com/SamHornIntrigue  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan