12 min listen
What's the zero moment of truth?
ratings:
Length:
10 minutes
Released:
Jan 31, 2024
Format:
Podcast episode
Description
What's the Zero Moment of Truth?I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
Released:
Jan 31, 2024
Format:
Podcast episode
Titles in the series (100)
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