What to do with Wedding Expo leads Thanks to Chuck in Philly for this suggestion. I’ve actually done another episode a while back on this, and it’s time for a refresher. The opportunity here is that 90% of the exhibitors at wedding expos won’t use the lead lists. To me, that’s just throwing money away. You paid to get in front of a unique audience that will never exist again. Why would you think that what happens at the show is the only thing you paid for. There are so many distractions for the attendees, and you can work hard to get their attention, but it’s fleeting. How many people walked by your booth and didn’t stop? Maybe they didn’t need your service, yet. Maybe you were too busy talking to others and they didn’t want to wait. Using the four lists, and yes that’s plural – lists – is the way to profit more from the show. Listen to this new 10-minute episode for ideas on how to maximize your ROI from wedding expos (and other types of trade shows). If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan