6 min listen
Are you using lots of industry jargon and acronyms?
Are you using lots of industry jargon and acronyms?
ratings:
Length:
14 minutes
Released:
Jul 12, 2023
Format:
Podcast episode
Description
Are you using lots of industry jargon and acronyms?If you were an outsider, listening to a conversation between people in your industry, how many acronyms (CPP, WIPA, RFP…) and how much industry jargon (10-tops, GOBO, etc.) are you using? I’ve seen too many websites and too many wedding and event pros that use language that your couples and clients may not know. And many people won’t tell you that they don’t know it, so they don’t look stupid or uninformed.Listen to this new, 12-minute episode for some ideas on how to simplify your language to make it clearer to your novice consumers.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com My new book: “Stop Selling and Help Them Buy Weddings & Events” is out now!It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!Paperback:
Released:
Jul 12, 2023
Format:
Podcast episode
Titles in the series (100)
Welcome to the Wedding Business Solutions Podcast by Wedding Business Solutions