I am so excited to welcome Charlotte Detienne to the show today! Charlotte helps business owners write clear, compelling website copy that converts visitors into paying clients.Your website is your digital handshake, and likely your potential client's first impression of you. As photographers, I think we tend to forget about words - and not just any words but clear and concise words that serve a purpose. To convert visitors into paying clients, your website needs the following 3 things.Clear Messaging - Ooey goey emotional words. This should come from your why and help your potential clients to connect with you on a deeper level.A strong call to action - There should be zero doubt about what the next step is in hiring you.Make it about your clients - not you. - Allow your potential client to visualize what it will be like to work with you. What problem(s) will you solve for them? Make them the hero of your website's story.I would love to hear your takeaways from today's episode, so be sure to shoot me a DM on social media (links below)!References:Charlotte Detienne - Website | Facebook | InstagramConnect with Karinda! Website Schedule a Complimentary Diagnostic Call with Karinda Photography Business Tune Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!