In this episode, I dig into the unique challenges of marketing in the equine and pet photography industry compared to more mainstream areas like weddings and newborns.  Unlike weddings and newborns, equine/pet photography lacks a natural demand, necessitating active client education.I stress the importance of asking clients, "Why haven't you done this?" to spark interest and create a market for equine and pet photography. Personal conversations emerge as my most effective marketing tool, emphasizing the need to seek clients actively.The episode concludes with a reminder to optimize existing clients and revenue before expanding marketing efforts. I encourage fellow photographers to diversify strategies, systematize efforts, and not overlook the value of persistent, consistent presence in marketing.Tune in to discover practical insights and actionable strategies for effective equine and pet photography marketing.Grab your seat for the very FIRST Equine Photography Virtual Summit, here! November 28 & 29, 2023Connect with Karinda! Website Schedule a Complimentary Diagnostic Call with Karinda Photography Business Tune Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!