Have you heard of the phrase “Start with Why”? It was made popular by Simon Sinek many years ago in his TED Talk and book. Short version of the concept is to begin with your “why” instead of your “what,” which is what most people tend to do.
But what is your “why”? And how do you come up with it? And where do you use it in your marketing and sales process?
In this episode of Own Your Business, I’m interviewed by Katy Taylor Jacobson, my wife and business partner, and head copywriter for our company. We talk about:
- Why your “why” matters
- How you can attract more ideal clients with it
- And we’ll model a way to create your “why” by Katy asking me questions to surface the responses

If you’re interested in having us guide you through the experience 1:1, reach out to us at sam@ideactionconsulting.com, or visit www.ideactionconsulting.com.
If you feel a little lost or burned out, and you want to feel inspired and reinvigorated, consider attending our Shift Retreat this November or December. We’re gathering a small group of wedding pros like you who are interested in making sure 2024 heads in the right direction for you, your business, and your life.
Visit www.shiftbusinessretreat.com for more information or to sign up.