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How addressing digital accessibility helps people and drives massive growth

How addressing digital accessibility helps people and drives massive growth

FromPredictable B2B Success


How addressing digital accessibility helps people and drives massive growth

FromPredictable B2B Success

ratings:
Length:
37 minutes
Released:
Jul 5, 2022
Format:
Podcast episode

Description

Amber Hinds is the founder and CEO of Equalize Digital, which is a website accessibility consulting company. We do accessibility audits and remediation and accessible website and application development for largely, I’d say, large enterprises, government agencies, colleges and universities, K12 schools, and some nonprofits.

Amber's main agency which is a parent company for Equalize is called Road Warrior Creative. She had been running the agency for about five years before they undertook projects with Colorado State University where everything had to be accessible and meet WCAG 2.1 AA standards. This was the genesis for Equalize Digital. 

In this episode, she shares how we can address digital accessibility needs to help people and drive massive growth. Insights she shares include:

Why is digital accessibility important?What can we do to make the world more accessible?The business case for digital accessibilityHow best to address website accessibilityHow best to evaluate a company's digital accessibility capabilities and optionsTools that we can use to help address digital accessibilityHow to best stay on top of trendsand much much more ...
Released:
Jul 5, 2022
Format:
Podcast episode

Titles in the series (100)

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com