In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include:

Why Andrew left P&G to start Humor at workWhy is humor important in business communicationWhat are the potential downsides of using humor in business communicationWhat are key opportunities and threats of using humor in business communicationCan humor be used to persuade more effectivelyFrom a sales point of view does humor work best as a top-funnel technique?How to ensure that humor aligns with your brand identityWhat if you can’t joke about what you’re sellingLet’s say I run a brand that has never used humor in content marketing before. How do I startCan humor be used to elicit more feedback and insight into a customer's experiencesand much more