In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include: 

What is a values based organizationDo we need to connect culture to a mission or cause to create a values based organizationThe source of Aaron's journey to creating a values based organizationWhat to look for in people when building out a values-based organizationHow to go about creating a values based cultureHow to recruit for such a cultureHow to celebrate your cultureHow to approach analyzing your cultureHow to conduct reviews and use language that reinforces the cultureHow best to communicate within the organization when growing rapidlyThe unique meetings that Aaron holds regularlyThe unsaid value that is critical to a values based organizationWhy a checklist is so essential to a values based organizationand much more