In this episode, Chris Dickerson, the Director of Digital at Verde Brand Communications joins me to talk about creating a go-to-market strategy.  One of the first questions Chris recommends asking is: "what is the value to the consumer?" Combine that with your brand goals and you have your north star. Every decision from that point whether it be: website wireframes, social media strategy, or a content strategy, all ladders back up to the product. As Chris says "By flipping your thinking, sweating the details first, and always keeping your end consumer top of mind, launches will be smoother and more comprehensive, ensuring all of your channels are aligned and support one another."  If you want to learn more, Chris put together a quick guide to help assist with this process. If you're curious, I highly recommend checking it out here! Or use this link: https://www.verdepr.com/blog/2021/6/16/how-to-create-go-to-market-strategy   Follow Chris and Verde @dickergram @verdebrandcommunications   Produced by: @portsideproductions @backcountrymarketing @coleheilborn