In this episode you’ll learn: What essential things will need to be incorporated into your marketing in order for it to be effective The difference between marketing to warm traffic versus cold traffic If your service is too inexpensive can that lead to the wrong client walking through your door? What should be involved in an introductory package Why you should be testing your Facebook ads (and how to do it the right way)! What elements you should have in the copy of your ad and your landing page Why its important to make new members feel comfortable There are many different types of buyers…