29 min listen
Customer Service is Marketing: How to Integrate Pre- and Post-Sale
Customer Service is Marketing: How to Integrate Pre- and Post-Sale
ratings:
Length:
28 minutes
Released:
Aug 1, 2023
Format:
Podcast episode
Description
Marketing is often thought of as everything that happens before a sale; customer service is everything that happens after. But according to Allan Dib, best-selling author of The 1-Page Marketing Plan, customer service is marketing. The two sides are related and can work together to create a smoother experience overall. Like in customer service, Dib says the first step of marketing is knowing your audience. Who are you talking to? What are they interested in? In his mind, marketing is the strategy used to get your ideal clients to know you, like you, and trust you enough to become customers. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.
Released:
Aug 1, 2023
Format:
Podcast episode
Titles in the series (100)
The Chief Customer Officer: Driving Customer Engagement At The Highest Levels: It's counter-intuitive to most business practices to bring your customer in at the highest levels of the company to improve the company. However the members of the Chief Customer Officer Council are familiar with not only how to do this, but the many... by The Modern Customer Podcast