In this  podcast conversation, host Frank Rich welcomes guest Dave Asprey back to the show. They engage in a light-hearted banter about Dave's labels, including biohacker, father of biohacking, bestselling author, and scam artist. They discuss the rebranding of Dave's podcast from Bulletproof Radio to "The Human Upgrade" due to the company's decision. Dave shares the background of his blog and his focus on DaveAsprey.com and "The Human Upgrade" podcast.   The conversation shifts to the concept of the "meat operating system" and Dave's new book, "Smarter Not Harder." Dave reflects on his experience running Upgrade Labs and the five main aspects people seek in health: resistance to stress, cognitive function, energy, strength, and cardiovascular fitness. He emphasizes the need to understand the meat operating system and its influence on decision-making.    Dave explains that the meat operating system regulates essential functions and desires, which can be manipulated by marketing and behaviors. He supports his claims with scientific measurements and emphasizes how the meat operating system filters our perception of reality. The hosts briefly acknowledge severe weather conditions in Austin before Dave concludes his thoughts on the meat operating system's impact on decision-making, fear, food, and reproduction.   Key Points: Dave Asprey discusses the rebranding of his podcast and focuses on his blog and "The Human Upgrade" podcast.   The "meat operating system" and its influence on decision-making and perception of reality are explored.   Dave shares insights from running Upgrade Labs and the five main aspects people seek in health.   The manipulation of the meat operating system by marketing and behaviors is discussed.   Dave concludes by reflecting on the meat operating system's impact on decision-making, fear, food, and reproduction.     Dave Asprey is the creator of the hugely popular Bulletproof Coffee and founder of the Bulletproof company. A three-time New York Times bestselling author, he hosts the top-100 podcast The Human Upgrade with Dave Asprey (formerly Bulletproof Radio)and has been featured in Men’s Health, Outside magazine, Wired, and Vogue, and on Fox News, Nightline, The Dr. Oz Show, The Joe Rogan Experience, CNN, and hundreds more. Called the “father of biohacking,” he’s spent the last two decades working alongside world-renowned doctors, researchers, scientists, and mystics to unlock new levels of happiness and mental and physical performance. Dave is also an active investor in the wellness space, and is the founder and CEO of Bulletproof Media, Upgrade Labs, TrueDark, and 40 Years of Zen.   Connect with Dave and his companies online: Pre Order "Smarter Not Harder" - https://amzn.to/3DHWqUX   Website - https://daveasprey.com/   Own An Upgrade Labs - https://ownanupgradelabs.com/   IG - https://www.instagram.com/dave.asprey/   Podcast - https://podcasts.apple.com/us/podcast/the-human-upgrade-with-dave-asprey-formerly/id451295014   --   Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ