Andrew Madigan is the head honcho at Foundry Industries and a fellow ketogenic bodybuilder. I couldn't wait to pick his brain about business and his experience with his first clean ketogenic competition prep. We had a lot to discuss, so I'm sure you'll take something from the conversation.   What we discussed:   How he began his ketogenic prep (2:58) Branching out with recipes and cooking (7:14) How the results of this prep compare with those he's done previously (10:34) Sodium and electrolyte intake (12:30) Salt cravings (16:26) The results of his two shows this season (17:50) Consuming too much sodium before a show (19:36) The importance of taking a break between competitions (23:29) The details of the shows in Australia (25:59) Natural bodybuilding gaining momentum and popularity (31:43) Pros and cons of taking supplements (34:13) Why the burden of evidence should fall on the necessity of carbs as opposed to the absence of carbs (37:33) Having the mental fortitude and discipline to decline additional food during a prep (43:11) Eating healthy, alternative meals with zero guilt (47:07) Ways to incorporate keto bricks into your diet (49:55) Being objective when it comes to business (58:34) Sourcing high-quality ingredients and providing a stellar product (1:05:15) The importance of giving people options (1:08:38)   Where to learn more about Andrew and Foundry Industries:   Foundry Industries Instagram   If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!