Software products aren’t created just to get things done. Sean Flaherty teaches us how we can utilize software to build experiences through technology.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/service-differentiation-and-intellectual-property-with-sean-flaherty-of-itx---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.