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    Sales promotion

    Sales promotion

    FromPearson Education Marketing Podcasts

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    Sales promotion

    FromPearson Education Marketing Podcasts

    ratings:
    Length:
    3 minutes
    Released:
    Oct 19, 2009
    Format:
    Podcast episode

    Description

    As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool.
    However the possibility that sales promotion could become more of a strategic tool is raised and a point that is worth debating and discussing.
    Released:
    Oct 19, 2009
    Format:
    Podcast episode

    Titles in the series (23)

    The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.