11 min listen
Pricing strategies
ratings:
Length:
3 minutes
Released:
Oct 19, 2009
Format:
Podcast episode
Description
While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in the context of corporate objectives the listener is encouraged to consider how external factors can have a major impact on pricing. While organisations may have a clear set of objectives, prevailing conditions can have a major impact on the organisations ability to meet objectives therefore illustrating that theory while having a place cannot always be carried through into practice.
Released:
Oct 19, 2009
Format:
Podcast episode
Titles in the series (23)
The European Marketing Environment by Pearson Education Marketing Podcasts