3 min listen
Strategic Marketing
ratings:
Length:
10 minutes
Released:
Oct 19, 2009
Format:
Podcast episode
Description
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.
Released:
Oct 19, 2009
Format:
Podcast episode
Titles in the series (23)
Introduction to the Principles of Marketing Podcasts by Pearson Education Marketing Podcasts