3 min listen
New product development
ratings:
Length:
10 minutes
Released:
Jan 26, 2009
Format:
Podcast episode
Description
Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to the process. The Podcast features an interview with the Brand Innovation Manager from Warburton's who has experience of product development from working for a number of organisations. He is therefore in a strong position to offer a critique of the textbook view of NPD, which he does. The interview is a good example of how theory tends to differ from practice in the real world of work.
Released:
Jan 26, 2009
Format:
Podcast episode
Titles in the series (23)
Introduction to the Principles of Marketing Podcasts by Pearson Education Marketing Podcasts