11 min listen
Marketing channels and logistics
Marketing channels and logistics
ratings:
Length:
8 minutes
Released:
Oct 19, 2009
Format:
Podcast episode
Description
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of distribution is carried over into the identification of some of the factors that determine distribution channels. Also identified is the difference between distribution and logistics.
Released:
Oct 19, 2009
Format:
Podcast episode
Titles in the series (23)
The European Marketing Environment by Pearson Education Marketing Podcasts