11 min listen
Personal selling and sales management
Personal selling and sales management
ratings:
Length:
9 minutes
Released:
Oct 19, 2009
Format:
Podcast episode
Description
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and textbook theory does not necessarily work and that sometimes gut instinct is better at building customer relationships than following a fixed pattern.
Released:
Oct 19, 2009
Format:
Podcast episode
Titles in the series (23)
The European Marketing Environment by Pearson Education Marketing Podcasts