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    Advertising

    Advertising

    FromPearson Education Marketing Podcasts

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    Advertising

    FromPearson Education Marketing Podcasts

    ratings:
    Length:
    3 minutes
    Released:
    Oct 19, 2009
    Format:
    Podcast episode

    Description

    The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implication the value an growth of new media in terms of communication. Furthermore students are reminded of the use of advertising to meet strategic objectives.
    Released:
    Oct 19, 2009
    Format:
    Podcast episode

    Titles in the series (23)

    The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.