14 min listen
Integrated marketing communication
Integrated marketing communication
ratings:
Length:
3 minutes
Released:
Oct 19, 2009
Format:
Podcast episode
Description
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix
Released:
Oct 19, 2009
Format:
Podcast episode
Titles in the series (23)
Services and non-profit marketing by Pearson Education Marketing Podcasts