Procurement understands that suppliers offer critical opportunities for advantage and risk resilience - but does the rest of the company? A recent book, Profit from the Source: Transforming Your Business by Putting Suppliers at the Core, makes the case for more involvement and understanding from CEOs. In this episode, Philip Ideson is joined by two of the four authors of that book, Daniel Weise, a Partner and Managing Director in Boston Consulting Group’s Dusseldorf office, and Dr. Wolfgang Schnellbächer, a Partner and Managing Director based in BCG’s Stuttgart office. Their combined expertise in procurement and game-theory-based negotiations are evident in the book, which was written with their colleagues Christian Schuh and Alenka Triplat. Philip takes this opportunity to draw out addition thoughts from Daniel and Wolfgang about: Their firsthand experience working with some of the world's leading companies to drive bottom-line and top-line growth  How procurement leaders can help increase the profile of procurement across the C-suite and demonstrate the ROI for additional procurement investment  The importance of deliberately putting suppliers at the heart of procurement strategies