The abundance of data available to companies today presents incredible opportunities to personalize their experiences and serve customers like never before. Today’s customer experience teams have the power to know so much more about customers, their preferences, and their history than ever.    But with technology advancements, privacy challenges, and cookie changes, it’s also never been harder to be in marketing and advertising than it is today, according to Bill Bruno, CEO of customer data company Celebrus. This episode is sponsored by Celebrus. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.