Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP’s logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency’s branding, making it instantly recognizable. This week, senior editors Emma Weissmann and Jamie Biesiada delve into all things branding with Jennifer, who uses the four Cs: Credibility, consistency, customer service and clout.

IN THIS EPISODE

1:05 - Meet Jennifer Doncsecz, president of VIP Vacations in Bethlehem, Pa.
1:46 - Our previous guest, travel advisor Sally Black, sparked our first question - listen to her shout-out of VIP’s branding.
2:28 - How does Jennifer do it? And, the four Cs of branding.
8:42 - Jennifer advises home-based agents who might not have physical assets like cars or billboards to use for branding.
12:42 - What kind of mistakes are new-to-the-industry travel advisors making when it comes to branding?
16:09 - A listener asks: What should you prioritize when branding?


FURTHER RESOURCES
New travel advisor businesses that will help the industry build back better - https://www.travelagewest.com/Industry-Insight/Business-Features/9-New-Travel-Advisor-Businesses-That-Will-Help-the-Industry-Build-Back-Better
Outsourcing for travel advisors: Recommendations for the hired help you need - https://www.travelagewest.com/Industry-Insight/Business-Features/Outsourcing-for-Travel-Advisors-5-Recommendations-for-the-Hired-Help-You-Need
Travel Genius Websites, for websites for travel agents - https://travelgeniuswebsites.com/
'Tique, for branding, websites and systems design - https://www.tiquehq.com/
Canva, for designing assets - https://www.canva.com/
Fiverr, for freelance business services - https://www.fiverr.com/
Some more sage words of advice from Jennifer on different topics:

Move it, don’t lose it - https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Move-it-dont-lose-it
Women helping women - https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Women-helping-women-at-Los-Cabos-retreat


NEED ADVICE? 
Email us: tradesecrets@travelweekly.com

Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
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