Jenna Brown is the Founder & CEO @ Shipamax, a data driven communications platform for brokers and operators. They recently raised their seed round from the likes of FF Angel, Y Combinator, Cherubic Ventures, and top angels including Lee Linden and my personal favorite, Andy Rankin. Prior to Shipamax, Jenna was Head of Global Expansion @ GoCardless, one of London's leading Fintech players and before that was herself a trader at RWE Trading.   In Today’s Episode You Will Learn: 1.) How Jenna made her way from ship broker to YC alum, changing the world of shipping with Shipamax? 2.) How does Jenna compare fundraising in the UK to Europe? Was it a challenge raising US funds, considering Jenna was operating outside of the valley? How did Jenna look to mitigate these concerns? 3.) How did Jenna experience both direct and indirect sexual discrimination throughout the fundraising process? Which form was harder to deal with? How did Jenna respond? In hindsight, would Jenna have done anything differently? 4.) What does Jenna advise founders in terms of taking operator VC money vs non-operator VC money? What differing questions must be asked? What should founders be wary of with both types of investors? 5.) Why does Jenna disagree with the commonly held suggestion that you must get people to pay for your product as soon as possible? Why is this not the case always? In what cases is it optimal to have a smoother and faster onboarding? Items Mentioned In Today’s Show: Jenna’s Fave Book: Hard Thing About Hard Things Jenna’s Fave Blog: SaaStr As always you can follow Harry, The Twenty Minute VC and Jenna on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. WePay helps online platforms increase revenue through integrated payments processing, helping platforms offer ROI-positive integrated payments to their users - within their UX and without taking on fraud & regulatory exposure. WePay also offers award-winning support and can even work with your team thru Slack or Zendesk. Get the payments revenue you want, without getting bogged down every time a user has a payments question. Simply visit wepay.com/harry PipeDrive is the Sales CRM and pipeline management software to use, with the primary view being the pipeline a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process. This is why sales pros and deal makers love it (my words, not Pipedrive’s). Plus it easily lets you find the stats you need and is fully customizable. Even better, you can signup for free on here it really is a must.