Is having a personal brand and building influence through your digital reputation important as an engineering leader?   What is personal branding anyway, and why does it matter?   In this episode, meet the most interesting man at the barbeque, Erik Cabral. He is an expert in branding and will answer these questions and more in our conversation.   We talk about why every engineering leader needs to intentionally design your digital reputation.   After building a successful career in corporate America over 20+ years, Erik jumped head first into real estate investing in order to achieve financial freedom. That was just the beginning.   Erik is Founder of the media agency, On Air Brands. He’s Founder of the real estate investment company, Mindado Investment Group. He is host, co-host, and producer on multiple top shows: Entrepreneurs Circle, Capital Hacking, Cashflow Ninja, and more. He is the quintessential “serial entrepreneur” who spends much of his time helping others grow their businesses, brands, and reputation.   Erik loves to share his decades of experience in personal branding and creative marketing strategies, especially for individuals slow to adopt the critical importance of a digital reputation.   So press play and let’s chat… your influence, and therefore your career success, depends on it.   >> Then join The Happy Engineer Community online and get access to bonus content and live coaching in our free group >>   https://www.facebook.com/groups/thehappyengineer    ==========================   SHOW NOTES: Find all the links from this episode and more >>   www.theHappyEngineerPodcast.com   ==========================   COACHING: Ready for promotion, more money, and more FUN in your career? Then let’s chat!   Book your FREE session for podcast listeners at www.CareerClarityCall.com   ==========================   Rate, Review, and Follow   “I love Zach and The Happy Engineer Podcast.” If that sounds like you, please consider rating and reviewing the show! This helps me support more engineers -- just like you -- take the next step toward the career and life that they desire. On Apple Podcasts, click our show, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Remember, we only spread our message when you share this episode with others that need it. So if you enjoy this podcast, please SHARE it on your social media and tag @TheHappyEngineerPodcast so I can say hi and thank you.    Also, if you haven’t done so already, subscribe to the podcast. I’ll be releasing a lot of new content including bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!   For all the extras related to this episode, remember to visit >> www.theHappyEngineerPodcast.com