What’s in a name? How should you choose the name of your business? What makes a brand name stick?   Read the full episode summary below.   ============================   MOST POPULAR LINKS:   > Full Show Notes, Resources, & More   > Apply for the Lifestyle Engineering Blueprint - Our intensive coaching program exclusively for engineering leaders looking to build your career, balance your life, and BE HAPPY!   ============================   In this episode, meet the world’s leading authority on brand names with buzz.    Since 2005, Alexandra Watkins and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies from Amazon to Xerox.    You are going to learn the most important qualities of successful product and brand names.  Perhaps even more important, you’ll learn the top mistakes engineers make when naming their new business, new products, or new anything!   Don’t wait until you are ready to start a new company to learn this stuff.  It’s powerful now and will save you from heartache when the time comes.   Alexandra's breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and has earned high praise from engineers and product leaders around the world.    So press play and let’s chat… because The Happy Engineer gets put to the test against brand names considered the best!   ============================   HAPPY ENGINEER COMMUNITY LINKS:   > HAPPY HOUR! Live with Zach Register now and join host of The Happy Engineer Podcast, Zach White, in a live webinar for deeper training, career Q&A, and FREE stuff!   > Join our Facebook Group! Get access to bonus content and live coaching as growth-minded leaders build careers together.   ============================   WANT MORE AMAZING GUESTS?   “I love Zach and these amazing guests on The Happy Engineer Podcast.” If that sounds like you, please consider following, rating and reviewing the show!    I know it’s a huge favor to ask, but when you follow, leave a 5-star rating, and add an honest review of how these episodes are helping you… it’s a massive benefit for getting the attention of big name powerhouse guests on this show.    On Apple Podcasts, click our show, scroll to the bottom, tap to rate with 5-stars, and select “Write a Review.”   Thank you so much.    ============================   Connect with your host, Zach White:   LinkedIn (primary) Instagram Facebook YouTube