Travel advisors, are you stuck in the technological past? In this episode of Trade Secrets,  Brian Shultz, chief information officer for Cruise Planners, joins hosts Emma Weissmann and Jamie Biesiada to talk about the latest in tech offerings for advisors, game-changing generative AI use cases and tools that can save you both time and money. 
This episode is sponsored by Windstar Cruises. 

Further resources and related reading:
Meet Cruise Planners’ Brian Shultz 
Cruise Planners’ website and franchise site
Trade Secrets episode on generative AI: How do I use generative AI to improve my travel agency’s workflow?
From TravelAge West:

WTTC report: Artificial intelligence has the potential to ‘revolutionize’ travel and tourism
How travel advisors can get ahead using artificial intelligence

From Travel Weekly:

Travel takes on generative AI
At Ensemble event, confronting the emergence of AI in travel

Travel advisor Lorryn Langton’s poem created with generative AI, made for a group headed to Puerto Vallarta and posted in their private Facebook page:
T'was the night before Mexico, in the Midwest so cold, the women were bustling, their spirits so bold. With tequila in mind and pools to explore, they readied themselves for adventures galore.
Sunshine awaited, a tropical delight, a respite from winter, a warm welcome sight. Catamaran sailings and whale spotting too, an escape from the cold, a dream coming true.
The bags were all packed, passports in hand, visions of palm trees and white sandy land. To Mexico they'd go, leaving winter behind, A getaway to unwind, a paradise they'd find.
Spa time awaited, relaxation in store, A pampering session, leaving stress at the door. In the warmth of the sun, with a breeze so divine, They'd sip on cocktails, letting worries decline.
So, on the eve of departure, excitement so high, the women embraced, beneath the moonlit sky. To Mexico they'd journey, from the cold they'd break free, a holiday adventure, just as it should be.

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Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
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