Trade Secrets is on a brief hiatus to gather questions for season four, but in the meantime, hosts Emma Weissmann and Jamie Biesiada are sharing some of their favorite episodes of the show. We’ll be back with new episodes in May!
This week, Jamie’s pick: Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP’s logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency’s branding, making it instantly recognizable. This week, senior editors Emma Weissmann and Jamie Biesiada delve into all things branding with Jennifer, who uses the four Cs: Credibility, consistency, customer service and clout.
This episode was sponsored by G Adventures. https://www.gadventures.com/

Further resources:
VIP Vacations on the web
Jennifer on Instagram
New travel advisor businesses that will help the industry build back better  
Outsourcing for travel advisors: Recommendations for the hired help you need 
Travel Genius Websites, websites for travel agents 
Tique, branding, websites and systems design 
Canva, for designing assets 
Fiverr, for freelance business services 
Some more sage words of advice from Jennifer on different topics:

Move it, don’t lose it 
Women helping women 


Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: tradesecrets@travelweekly.com
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
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