We love finding new products when we attend High Point Market so we were thrilled when we met our guest there, photographer Lannie Hall. His company name is Eikones Studio, which is the Latin word for “images”. In this episode, we ask Lannie about his photography background, artistic style, and much more. Tune in as we get all the details on the future of his business!   In this episode: [02:30] Lannie’s start in photography, his classical training, and starting Eikones Studio [06:00] Using his 35-year business and marketing experience in his photography [10:00] Researching locations and subjects for his shoots [15:00] Using museum paper and glass to display photographs and framing styles [21:00] How Lannie pivoted his business during Covid and successfully ignited sales offers for loose prints   Key Takeaways: Being flexible as a business owner is always important- you can see this in dealing with the aftermath of Covid complications. Being able to pivot and transition can help sustain and even elevate your business You don’t always have to start out in the business you end up in- sometimes other careers and life experiences can help you be able to build a business you love.    Quotes: "Kids Today: Finds out school is canceled via text. Me: Had to wake up at 6am and watch the bottom of the TV screen like an NBA draft." - Anonymous   “A good photographer is one that communicates a fact, touches the heart, and leaves the viewer a changed person for having seen it.  It is, in a word, effective” - Irving Penn   Links Mentioned: sherwin-williams.com https://eikonesstudio.com/   Sponsor: This episode is sponsored by our go to paint brand Sherwin Williams. If you are thinking about getting your interior painted like so many of our clients, we want to bring your attention to the Emerald Designer Edition paint by Sherwin Williams. The Emerald Designer Edition paint has a luxurious, smooth, and uniform finish that comes in 200 colors and is a paint and a primer in one. This line of paints boasts a collection of brighter, cleaner, whites that we refer to all the time. As quoted by Sue Wadden, Director of Color Marketing, “Achieve a showstopping, transformation with these brighter whites, just-right blues and greens, complex grays and beiges, and more muted tones of classic hues.”  Check out all the new colors at www.sherwin-williams.com or visit your neighborhood store.